Have you ever wondered how your favorite logos are designed or how the product shape or look was decided? You've likely heard of the luxury brand Versace, but how is it connected to the Oribe brand and why do you care?

Oribe Canales formed a career-defining relationship with Gianni Versace in the early 90’s which led to countless creative collaborations, including the Oribe logo and the newly designed Bright Blonde Radiance and Repair Treatment. Oribe wanted to create a luxury brand that was worthy of a high fashion runway show coupled with an elevated style and the finest ingredients.

Let's talk about ingredients and the only “purple” shampoo on the market that is formulated specifically with a daily use guest in mind. The Bright Blonde Shampoo and Conditioner for Beautiful Color have the same performance as Beautiful Color but with the added violet pigments to cancel those unwanted yellow / brassy tones. The formulation is designed to restore your blonde or gray tones back to their brilliance. We of course must mention that it is free of sulfates, parabens, gluten, sodium chloride and not tested on animals. Did you know that you can look up the full list of ingredients and allergens directly on the Oribe website. You can also visit us directly too.