At Oribe, the holiday season goes beyond mere celebration; it’s a chance to showcase their dedication to design and artisanal craftsmanship through impactful collaborations. For the 2024 holiday season, Oribe has teamed up with renowned Kenyan fine art photographer Thandiwe Muriu. Muriu’s artistic vision, deeply influenced by her African heritage, brings forth this year’s collection, which beautifully captures themes of community, joy, and cultural pride—all reflected in her distinctive designs.

Muriu’s work showcases a profound admiration for the women of her homeland, celebrating their strength, beauty, and unity. Inspired by the African proverb, “When your sister does your hair, you do not need a mirror,” she taps into the communal nature of haircare in Kenya, where women gather to support and uplift each other. Muriu shares, “Strangers quickly become friends through the simple act of helping one woman look her best.”

In line with Oribe’s environmental values, the packaging of the Holiday 2024 Collection is made...

Join us for our next Oribe Experience: Thursday | October 17th | 11am - 3pm

At BT on the Blvd, our commitment to excellence drives us to continuously which is why Oribe is our preferred luxury brand.

Founded in 2008, Oribe was created with a vision of bringing a unique, boutique perspective to hair care. The brand combines artistry, high performance, and decades of styling expertise in each product, resulting in a truly personalized home care regimen. From the very beginning, Oribe’s founder was determined to develop products that would redefine industry standards. His goal was for both stylists and consumers to not only see but also feel the remarkable difference that Oribe products provide.

The outcome is a luxurious line that stands out in every category: gels that nourish, oils that provide hold, sprays that remain flake-free, and skincare-grade shampoos that prepare hair for styling while gently balancing the scalp. The possibilities are endless, and the results are impressive.

We are dedicated to prioritizing our guest visits by...

Have you ever wondered how your favorite logos are designed or how the product shape or look was decided? You've likely heard of the luxury brand Versace, but how is it connected to the Oribe brand and why do you care?

Oribe Canales formed a career-defining relationship with Gianni Versace in the early 90’s which led to countless creative collaborations, including the Oribe logo and the newly designed Bright Blonde Radiance and Repair Treatment. Oribe wanted to create a luxury brand that was worthy of a high fashion runway show coupled with an elevated style and the finest ingredients.

Let's talk about ingredients and the only “purple” shampoo on the market that is formulated specifically with a daily use guest in mind. The Bright Blonde Shampoo and Conditioner for Beautiful Color have the same performance as Beautiful Color but with the added violet pigments to cancel those unwanted yellow / brassy tones. The formulation is designed to restore your blonde or gray tones back to their brilliance. We of course must mention that it is free of sulfates, parabens, gluten,...

At BT on the Blvd, we're always ahead of the curve when it comes to hair trends! As we step into the second half of 2023, it's time to revamp your look and embrace the hottest hair trends that are taking the beauty world by storm. Whether you're looking for a dramatic change or a subtle update, our expert stylists are here to help you achieve the look you've been dreaming of. Let's explore the top hair trends of 2023 so far that you won't want to miss out on.

1. Caramel Balayage: The Perfect Blend

   • Caramel balayage is all about creating a warm and natural look that complements your skin tone. This trend is versatile and suits all hair types, making it a go-to choice for many.
   • At BT on the Blvd, our stylists are experts at creating seamless caramel balayage, ensuring you leave with hair that looks effortlessly sun-kissed and beautiful.

2. Blunt Bobs: Bold and Chic

• Our stylists will tailor your blunt bob to suit your face shape, ensuring you leave our salon looking chic and confident.
• The blunt bob has made a...

Living in the sunshine state of Florida comes with its fair share of perks, including beautiful beaches, vibrant culture, and year-round warm weather. However, the Florida heat can wreak havoc on our precious locks, leaving them dry, damaged, and lacking luster. Fortunately, there is a solution to combat the unforgiving sun rays and humidity while maintaining gorgeous, healthy hair: Oribe hair care. In this blog, we'll explore how Oribe products can become your hair's best friend, shielding it from the Florida heat and ensuring it stays fabulous all year long.

1. Understanding the Florida Heat: Florida's heat and humidity can pose significant challenges to our hair. The intense sun exposure can lead to color fading, dryness, and brittleness, while the high humidity levels can cause frizz and lack of manageability. To counter these effects, it's crucial to establish a haircare routine that focuses on protection, hydration, and maintaining a healthy balance.

2. Oribe: Your Hair's Shield: Oribe is a renowned luxury haircare brand known for its high-quality...

Brazilian Blowouts!

Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The Original

In as little as 80 minutes, you get smooth frizz-free hair for up to 12 weeks.

It has been our experience, that good candidates for the Brazilian Blowout are anyone who has frizzy, damaged or processed hair.

Brazilian Original Information

The Express

In 60 minutes or less, you get smooth, frizz-free hair for up to 4 weeks. Looking for a quick fix that eliminates frizz and doesn't take a lot of time or money? If yes, the Brazilian Blowout EXPRESS is the smoothing service for you! Brazilian Express Information

Rewind Treatment

Instantly Prevent + Correct The Signs Of Aging Hair For Up To 10...

The Serene Scalp Oil Control collection was created to reduce sebum and promote a healthy scalp microbiome for those with an oily scalp. The collection includes Oil Control Shampoo, Oil Control Treatment Mist and Dry Shampoo Powder, designed to leave hair looking and feeling clean and lightweight for longer than ever. Natural extracts and hydromineral green clay absorb excess oil and rebalance the scalp while protecting from environmental pollutants. Embrace your serenity.

Oil Control Shampoo

Extend time (and serenity) between washes. This purifying shampoo gently cleanses, using a blend of green marine algae and a sugar-derived prebiotic to reduce and control oil while rebalancing scalp’s microbiome.

Oil Control Treatment

Prolong the pause between washes with this scalp mattifying mist. Green marine algae and a sugar-derived prebiotic control sebum to balance and support a healthy scalp microbiome...